Projetos
Pioneiros & Empreendedores: a Saga do Desenvolvimento no Brasil
44 comentários
2010,
em cartaz
Clientes e Patrocinadores:
Universidade de São Paulo
Área de atuação: M + C + E
Locais:
Museu Histórico Nacional (Rio de Janeiro, RJ).
Tags:
jacques-marcovitch,
empresarios-brasileiros,
maria-cristina-bruno,
conhecimento,
universidade-de-sao-paulo.
Destacar a memória do empreendedorismo pioneiro no Brasil, fundamental para o desenvolvimento econômico dos dois últimos séculos.
Desta premissa nasceu a exposição “Pioneiros & Empreendedores – A Saga do Desenvolvimento no Brasil”, em cartaz no Rio de Janeiro, até 28 de novembro de 2010, no Museu Histórico Nacional. Com patrocínio da Nestlé e de outras grandes empresas e realização da Expomus e da USP, a exposição tem origem no projeto editorial que leva o mesmo título, de autoria do Professor Jacques Marcovitch, também curador da exposição. A instalação museológica convida a população a conhecer de perto a trajetória de 24 empresários que marcaram o progresso econômico do País. A exposição tem apoio do MinC, por meio da Lei Rouanet
Com o objetivo fundamental de elucidar características pedagógicas do pioneirismo e suas respectivas repercussões contemporâneas, a exposição tem forte apelo junto ao público jovem, principalmente universitários. Ao mesmo tempo, por aproximar teorias empreendedoras da contemporaneidade, o evento também se torna interessante para empresários brasileiros, bem como para o público geral.
Conhecimentos relacionados aos legados e às principais realizações de pioneiros como Barão de Mauá, Francisco Matarazzo, Julio Mesquita, José Ermírio de Moraes, Roberto Marinho, entre outros, poderão ser ampliados por meio da exposição.
Cinco módulos distintos compõem o roteiro interativo de “Pioneiros & Empreendedores – A Saga do Desenvolvimento no Brasil”: O encontro com os pioneiros e seus empreendimentos, Os pioneiros e o Brasil, Os percursos e as ações dos pioneiros, Diálogos entre os pioneiros e Os pioneiros, os empreendimentos e nós.
Além de compreender a trajetória dos pioneiros, destacando a condição de superação em diversos contextos, a exposição vai além e propõe diálogos entre tempos e espaços diferentes, tomando por base o discurso de empresários que marcaram épocas distintas, no módulo chamado “Diálogo entre os pioneiros”.
No espaço denominado “O encontro com os pioneiros e seus empreendimentos”, os visitantes poderão se sentir mais íntimos em relação ao legado dos personagens: ao se aproximar de suas silhuetas, montadas em tamanho próximo ao real, será possível ouvir frases relativas a essas trajetórias.
Em “Percursos e Ações dos Pioneiros”, será disponibilizado um grande mapa indicativo sobre os caminhos históricos da inovação no Brasil, incluindo também a importante influência de outros países.
Projeto Educativo
Com foco no enriquecimento da experiência do publico jovem na exposição “Pioneiros & Empreendedores – A Saga do Desenvolvimento no Brasil” foi desenvolvido um conjunto de ações educativas que busca, prioritariamente, enfatizar o pioneirismo como um valor para a sociedade contemporânea, assim como a preservação da memória dos pioneiros biografados. Nessa linha, o programa prevê a realização de ações educacionais que reforçam a importância do passado histórico como referência para a construção de perspectivas futuras.
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objetos históricos pertencentes as coleções privadas dos 24 pioneiros retratados fazem parte da exposição (Deborah Engel)
Módulo Contemporâneo (Deborah Engel)
OsPioneiros & Empreendedores (Deborah Engel)
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28.11.2011 06:36
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